Welcome to The Matador
Everything Texas Tech Starts Here
Welcome to The Matador, your destination for all things Texas Tech. Located at 2424 Broadway at the entrance of campus, we bring together tradition, style, and Red Raider pride. As an official retailer, we offer a wide selection of apparel, gifts, and exclusive designs. Every visit reflects our commitment to quality, community, and the Texas Tech spirit.
The Story Behind Our Name
Inspired by Tradition, Built for Texas Tech
The name The Matador reflects the spirit, history, and pride of Texas Tech University. Inspired by the Matador Song and original mascot, it represents strength and tradition. Founded by alumni Steve and Stephanie Massengale, the name connects every product to the Red Raider identity.
Our Mission
Serving Red Raiders with Purpose
As an official retailer of Texas Tech University, The Matador is committed to delivering quality, service, and pride in every product. From exclusive locally made designs to trusted brands, every item reflects the Red Raider spirit. Our team responds quickly, supports customers fully, and creates a shopping experience built on care and connection.
What Drives Us
Fueled by Pride, Powered by Community
The Matador is driven by a deep connection to Lubbock and the Red Raider community. Owned and operated by Texas Tech alumni, the business reflects a passion for giving back and staying involved. From employing students to supporting organizations across Texas, every effort is rooted in pride, loyalty, and a commitment to the community.
More Than a Store
Your Destination for All Things Texas Tech
Located at the entrance of Texas Tech University, The Matador offers a complete Texas Tech shopping experience. From apparel and gifts to exclusive designs and top brands, there is something for every fan. With strong local roots and a focus on service, The Matador continues to be a trusted destination for Red Raiders everywhere.
Inside Our Store
