College Toile Bag Tag

The word “toile” (pronounced “TWALL”) comes from the French word for linen cloth. The word is shortened from the full name toile de Jouy, which means linen or cloth from the town of Jouy-en-Josas, in the suburbs of Paris. Toile de Jouy was a specific type of linen printed with romantic, pastoral patterns in a single color—usually black, blue, or red—on an unbleached fabric. Although the word toile means fabric, the word toile has evolved to also refer to the original design aesthetic of the fabric.

College Town Toiles™ designs are a modern twist on classic toile. The hand-drawn illustrations capture the essence of college town life by highlighting the symbols, emblems, and traditions that make each town unique. These designs are exclusive to College Town Toiles™ and appear on their entire product line, from textiles to furnishings.